What inspired you to start your company?
As the first born in a family of five, I have always wanted to see change in my society and have things be in order. The desire grew with time—to be a problem solver and create employment opportunities for others — until I finally decided to quit my job as a banker at the age of 24 and start on this entrepreneurial journey. I have managed to grow and lead the company from scratch to have a portfolio with a diversity of clients, both local and international organizations.
Why should anyone use your service or product?
Penuel’s Investment Ltd. builds a working partnership relationship with our clients in order to deliver the client’s vision. We analyze a client’s brand-consumer relationship, and from this analysis, we seek to build an immersive brand experience in all events and projects we take on.
Tell us a little about your team
I have a team of five people who have a wide range of skills, from marketing, project management to financial management and creativity. I am honoured to work with such energized young people who are eager to help me build this company.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
I have always wanted to be like my father. I was just 10 years old when he passed on. He was a man of great vision, expanding his trading business internationally. He has inspired me to pursue this journey myself. Prior to starting Penuel’s Investments, I ran a beauty salon, sold retail products from my home, and owned a juice bar. As the business grew, I also grew and acquired leadership skills that have kept me in the market. I have managed to recover the company from the aftermath of COVID-19. I work in one of the industries that was most affected by the pandemic, which was my core business. So, I decided to diversify my business, and I opened “Petals of Love,” a fresh flower and gift shop. I co-founded LN EXTREME BEAUTY LIMITED in 2022. I believe that resilience is an important virtue in this journey. And I thank God that he has enabled me to reach this far.
