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Harnessing my biggest strength — ImpactHER

by Brigette Mashile  My biggest strength in running a business in South Africa is that I am multilingual. I can comprehend Sesotho, Sepedi, Setswana, isiSwati, Xitsonga, Tshivenda, isiXhosa, isiZulu, English and Afrikaans. I am struggling with isiNdebele, and lately Shona; the reason for Shona is merely the fact that we have over 700 000 Zimbabweans living […]

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What a Content Writer Is and How to Become One [Research]

Companies hire content writers to create engaging articles, ebooks, case studies, and other formats. A content writer’s job is to inform, educate, and entertain their target audience while also promoting the business’s products or services.  Read on to get an in-depth look at what content writing is, based on our analysis of content writer jobs

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Content Marketing Deserves More Respect From In-House Agencies

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that. This week, Cella by Randstad released its 13th annual In-House Creative & Marketing Industry Report (registration required). The

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