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Nowadays, an influencer marketing strategy isn’t a case of “maybe”, it’s a case of “when”.  In fact, 93% of marketers have used an influencer marketing strategy at some point, precisely due to the value that it brings to brands. Not to mention, the industry was valued at $16.4 billion last year, and brands are increasingly […]

How should you measure the value of brand awareness? I’m asked that frequently by B2B marketers, but they aren’t really asking how to measure it. That answer, of course, involves analytics. What they want to know is how to connect brand awareness efforts to business value. (And they equate value with more revenue or lower

What inspired you to start your company? As the first born in a family of five, I have always wanted to see change in my society and have things be in order. The desire grew with time—to be a problem solver and create employment opportunities for others — until I finally decided to quit my

Facebook Watch continues to evolve. While the platform is dialing back on scripted content, millions of Meta users still use Facebook Watch to view shows, live broadcasts, and short viral clips. Also, the platform still offers plenty to marketers willing to put in the hard work and learn how to make the most of Facebook’s

On March 15th, 2023 Google announced the release of the March 2023 Core Update. The update, the first since the September 2022 Core Update, was done rolling out on March 28th and brought with it a significant amount of rank fluctuations.  With this update, there were a few things to note: 1) the amount of

Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon. A cookie-less future is still expected, but what

by Naike Moshi  Being good at what you do is undoubtedly an essential component of success, but it is not enough to guarantee that you will get all the opportunities you want. There are many other factors that come into play when it comes to getting ahead in your career or achieving your goals. Visibility

According to Microsoft, 95% of customers say customer service plays a major part in their brand loyalty. FAQ pages make for a top-notch customer experience, after all. If you want your site visitors to know what it feels like to have their needs put first, communicate with them using a FAQ page. Chatbots, customer reviews,

If you’re a marketer at a small business, chances are you’ve got too much to do and very little time. With campaigns to manage and data to keep track of, you’ll need to lean heavily on marketing apps to manage and optimize your campaigns. For many, it’s the only way to drive business growth and

Once upon a time, you had an opening on your content marketing team. Combing through the resumes, you winnowed the pile to a half dozen potential unicorns who should know how to craft content that grabs (and keeps) your audience’s attention while keeping the brand’s goals top of mind. On the appointed day, you clicked